http://www.mikeheid.com mikeheid.com Wed, 16 Nov 2011 23:32:44 +0000 http://www.mikeheid.com en http://mikeheid.com/Chili-s-Boom-Boom http://mikeheid.com/following/mikeheid.com/Chili-s-Boom-Boom Wed, 16 Nov 2011 23:32:44 +0000 mikeheid.com 2243928 Chili's is a bold restaurant with bold food. Well what's bolder than John Lee Hooker's voice? Asking out a girl with John Lee Hooker's voice. Boom Boom from Mike Heid on Vimeo. Mike Heid - CW Jude Sense - AD Dave Gardiner, Jeff Baxter - GCDs http://mikeheid.com/Me http://mikeheid.com/following/mikeheid.com/Me Mon, 08 Aug 2011 01:37:01 +0000 mikeheid.com 1075355 This project is a constant work in progress. <img src="http://payload.cargocollective.com/1/2/65927/1075355/PortfolioPicture.jpg" border="0" width="374" height="497" width_o="374" height_o="497" src_o="http://payload.cargocollective.com/1/2/65927/1075355/PortfolioPicture_o.jpg" align="left" /> http://mikeheid.com/Peter-Mayer-Bead-Wall http://mikeheid.com/following/mikeheid.com/Peter-Mayer-Bead-Wall Mon, 08 Aug 2011 01:37:00 +0000 mikeheid.com 995143 it started with a simple assignment from my creative director: bring some life to a boring, static copy room. It turned into a month-long project involving more than 1,800 strands of Mardi Gras beads. It may be my greatest achievement at Peter Mayer or anywhere else for that matter. <img src="http://payload.cargocollective.com/1/2/65927/995143/PAMBeadWall2.jpg" border="0" width="637" height="482" width_o="637" height_o="482" src_o="http://payload.cargocollective.com/1/2/65927/995143/PAMBeadWall2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/995143/BeadWall1.jpg" border="0" width="642" height="481" width_o="642" height_o="481" src_o="http://payload.cargocollective.com/1/2/65927/995143/BeadWall1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/995143/BeadWall2.jpg" border="0" width="643" height="483" width_o="643" height_o="483" src_o="http://payload.cargocollective.com/1/2/65927/995143/BeadWall2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/995143/BeadWall3.jpg" border="0" width="642" height="479" width_o="642" height_o="479" src_o="http://payload.cargocollective.com/1/2/65927/995143/BeadWall3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/995143/BeadWall4.jpg" border="0" width="640" height="482" width_o="640" height_o="482" src_o="http://payload.cargocollective.com/1/2/65927/995143/BeadWall4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/995143/BeadWall5.jpg" border="0" width="642" height="481" width_o="642" height_o="481" src_o="http://payload.cargocollective.com/1/2/65927/995143/BeadWall5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/995143/BeadWall6.jpg" border="0" width="642" height="480" width_o="642" height_o="480" src_o="http://payload.cargocollective.com/1/2/65927/995143/BeadWall6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/995143/PAMBeadWall.jpg" border="0" width="645" height="484" width_o="645" height_o="484" src_o="http://payload.cargocollective.com/1/2/65927/995143/PAMBeadWall_o.jpg" align="left" /> http://mikeheid.com/Creative-Process-Illustrated http://mikeheid.com/following/mikeheid.com/Creative-Process-Illustrated Mon, 08 Aug 2011 01:36:59 +0000 mikeheid.com 783729 David Kennedy. Kevin Roddy. Mike Heid. Simon Mainwaring. One of these things is not like the other. Despite that, I was honored to be included in Creative Process Illustrated, a new book that examines how creatives creatively create creative creative. You can buy it here if you're so inclined. <img src="http://payload.cargocollective.com/1/2/65927/783729/CPICover.jpg" border="0" width="433" height="578" width_o="433" height_o="578" src_o="http://payload.cargocollective.com/1/2/65927/783729/CPICover_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/783729/CPI1_1.jpg" border="0" width="490" height="665" width_o="490" height_o="665" src_o="http://payload.cargocollective.com/1/2/65927/783729/CPI1_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/783729/CPI2_2.jpg" border="0" width="502" height="662" width_o="502" height_o="662" src_o="http://payload.cargocollective.com/1/2/65927/783729/CPI2_2_o.jpg" align="left" /> http://mikeheid.com/Cheese-Nips http://mikeheid.com/following/mikeheid.com/Cheese-Nips Mon, 08 Aug 2011 01:36:53 +0000 mikeheid.com 997727 Mice like Cheese. People like Cheese Nips. That's all there is to it. <img src="http://payload.cargocollective.com/1/2/65927/997727/NipsTrap.jpg" border="0" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/65927/997727/NipsTrap_o.jpg" align="left" /> Mike Heid - CW Rex McCubbin - CW http://mikeheid.com/Louisiana-Philharmoic-Orchestra http://mikeheid.com/following/mikeheid.com/Louisiana-Philharmoic-Orchestra Mon, 08 Aug 2011 01:36:52 +0000 mikeheid.com 997436 Our task was to create an inexpensive campaign that would reach a younger audience than the typical LPO concert goers. We decided to treat it less like fancy people playing fancy instruments and more like the gig posters our target is used to seeing. <img src="http://payload.cargocollective.com/1/2/65927/997436/LPOGrandfather.jpg" border="0" width="326" height="504" width_o="326" height_o="504" src_o="http://payload.cargocollective.com/1/2/65927/997436/LPOGrandfather_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/997436/LPOGrannyPanties.jpg" border="0" width="326" height="504" width_o="326" height_o="504" src_o="http://payload.cargocollective.com/1/2/65927/997436/LPOGrannyPanties_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/997436/LPOBattle.jpg" border="0" width="326" height="504" width_o="326" height_o="504" src_o="http://payload.cargocollective.com/1/2/65927/997436/LPOBattle_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/997436/LPOFight.jpg" border="0" width="326" height="504" width_o="326" height_o="504" src_o="http://payload.cargocollective.com/1/2/65927/997436/LPOFight_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/997436/LPORussia.jpg" border="0" width="320" height="504" width_o="320" height_o="504" src_o="http://payload.cargocollective.com/1/2/65927/997436/LPORussia_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/997436/LPOZepplin.jpg" border="0" width="326" height="504" width_o="326" height_o="504" src_o="http://payload.cargocollective.com/1/2/65927/997436/LPOZepplin_o.jpg" align="left" /> Mike Heid - CW Jill Reim Norman - AD Marie Bourgeois - AD Josh Mayer - CD http://mikeheid.com/World-War-II-Museum http://mikeheid.com/following/mikeheid.com/World-War-II-Museum Mon, 08 Aug 2011 01:36:49 +0000 mikeheid.com 997734 Midway is the seminal battle of WWII’s Pacific Theater, yet it’s unknown to most Americans. How do you bring attention to this battle? Mess with the American flag, of course. <img src="http://payload.cargocollective.com/1/2/65927/997734/PRDD07-08Flag-1.jpg" border="0" width="670" height="195" width_o="2048" height_o="597" src_o="http://payload.cargocollective.com/1/2/65927/997734/PRDD07-08Flag-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/997734/PRDD07-08_14x48_Recco-2.jpg" border="0" width="670" height="259" width_o="2048" height_o="794" src_o="http://payload.cargocollective.com/1/2/65927/997734/PRDD07-08_14x48_Recco-2_o.jpg" align="left" /> Mike Heid - CW Missy Battle - AD Josh Mayer - CD http://mikeheid.com/New-Orleans-Saints http://mikeheid.com/following/mikeheid.com/New-Orleans-Saints Mon, 08 Aug 2011 01:36:46 +0000 mikeheid.com 997431 Prior to our campaign, the Saints had one playoff win in team history. Since the campaign ran in 2006 they’ve sold out the Dome every year, gone to two NFC Championships and won the Super Bowl in 2010. Was it the advertising? You decide. TV "Gopher" from Mike Heid on Vimeo. "Brush" from Mike Heid on Vimeo. "Waterboy" from Mike Heid on Vimeo. "Ice Cream" from Mike Heid on Vimeo. OOH <img src="http://payload.cargocollective.com/1/2/65927/997431/SaintsOutdoor1.jpg" border="0" width="576" height="168" width_o="576" height_o="168" src_o="http://payload.cargocollective.com/1/2/65927/997431/SaintsOutdoor1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/997431/SaintsOutdoor2.jpg" border="0" width="576" height="360" width_o="576" height_o="360" src_o="http://payload.cargocollective.com/1/2/65927/997431/SaintsOutdoor2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/997431/SaintsOutdoor3.jpg" border="0" width="315" height="504" width_o="315" height_o="504" src_o="http://payload.cargocollective.com/1/2/65927/997431/SaintsOutdoor3_o.jpg" align="left" /> Mike Heid - CW Josh Hurley - CW Richard Landry - AD Laurie Blakeley - AD Jill Reim Norman - AD Josh Mayer - CD Ron Gross - Director http://mikeheid.com/Dunkin-Donuts-Tongue-Twisters http://mikeheid.com/following/mikeheid.com/Dunkin-Donuts-Tongue-Twisters Mon, 08 Aug 2011 01:36:45 +0000 mikeheid.com 995133 I love bagels. I love words. This is what happens. <img src="http://payload.cargocollective.com/1/2/65927/995133/Bagel Twist_Charlie.jpg" border="0" width="670" height="266" width_o="2048" height_o="814" src_o="http://payload.cargocollective.com/1/2/65927/995133/Bagel Twist_Charlie_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/995133/Bagel Twist_Franny.jpg" border="0" width="670" height="266" width_o="2048" height_o="814" src_o="http://payload.cargocollective.com/1/2/65927/995133/Bagel Twist_Franny_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/995133/Bagel Twist_Sandy.jpg" border="0" width="670" height="266" width_o="2048" height_o="814" src_o="http://payload.cargocollective.com/1/2/65927/995133/Bagel Twist_Sandy_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/2/65927/995133/CarCard.jpg" border="0" width="670" height="731" width_o="1242" height_o="1356" src_o="http://payload.cargocollective.com/1/2/65927/995133/CarCard_o.jpg" align="left" /> Mike Heid - CW Frank Cartegena - CW Mike Mancuso - AD Tim Cawley, Kevin Daley - GCDs http://mikeheid.com/Radio http://mikeheid.com/following/mikeheid.com/Radio Thu, 28 Jul 2011 01:04:05 +0000 mikeheid.com 997779 For being something no one wants to do, there sure is a lot of radio to write. Might as well make it good. These are some of my favorites. "Vill" from Mike Heid on Vimeo. "Librarian" from Mike Heid on Vimeo. "Literally" from Mike Heid on Vimeo.